In our past, it’s not easy to get connected with each other over long distances. but now it’s possible to share everything with the latest digital reel of this era known as Instagram. Every analog domain has changed into the digital domain and if we think about any social networking after Facebook the first name will come to our mind is Instagram. The penetration of Instagram in our community of world made it as a brand now and a digital reel for us. This platform is used by the people to communicate and as well as for business branding by gaining its followers. Instagram made its place among the social sites in short period of time.
The Beginning and Acquisition by Facebook
Instagram is an online mobile photo-sharing, video-sharing and social networking site which is developed by the Kevin Systrom and Mike Krieger in October 6, 2010 in San Francisco as a free mobile app. After that in a very short period of 2 years it gained its importance among the community and gather the 100 million active users till of April 2012. After this success Instagram is circulated all the way through Apple app store and Google play and it becomes Digital Reel for 300 million users till December 2014. When Facebook saw the rapid success of Instagram then Facebook acquired its services in April 2012 in 1 Billion US$. In these years Instagram grew 23% but the Facebook grew 3% as a parent company which is the big turnover for the Instagram. In November 13, 2013 the beta version is released for windows 8 phones after the world Nokia event which was held at Abu Dhabi, UAE in October 2013.
Also read about: Facebook, a catalyst for your business
Rise, Fall and Soaring Flight of Instagram
Also read about: Internet.org Facebook Satellite Explosion
New Features of Instagram
Now Instagram is doing some hard stuff to make the terms clear to everyone and making the business as a brand on social networking by becoming more and more responsive to their followers. Earlier this year in May, Instagram officially announced the tool which will play some effective for all business or corporate users, some features included a newly shaped business profiles, analytics & insights and the main feature that gives you access to make your posts into running Ads. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew like how the profile will be structured, and what kind of insights on posts and audience demographics would be available. Now Instagram has 200,000 active advertisers on its account and majority of them is from small to medium businesses. The company is appealing the hundreds of brands together on platform according to the interests of businesses. The businessmen can gather their audience and data , gender of different age groups from Facebook as well.
Now a days Instagram’s parent company “Facebook” is playing the important role in social networking world as necessary tool for community and as well as businesses owners by expanding the roots of Instagram and giving more & more features in it.