Packed with all the latest features, priced to target the elite, Samsung Galaxy note 7, company’s latest high end smartphone lived a life of approximately 2 months. Samsung’s “premium note” soon became a “death note”, not only for Samsung but its customers likewise. For a premium handset that was hyped to take on Apple’s next big thing, Samsung Galaxy Note 7 sure had a very short life span. Keep reading below to know all about, from start of Galaxy Note 7 to become a Dead Note for this world.
August 2: Samsung announces its latest Galaxy Note 7, packed with all the latest features, iris scanner and wireless fast charging chief among them. It is at the same time Samsung announced it its best quarter in years.
August 19: Sales starts in 10 markets including USA and South Korea.
August 24: Journey began of becoming a Dead Note started when the first incident of a Galaxy note 7 exploding is reported. Soon after more reports and videos posted by the users appears on the internet of exploding batteries and phone catching fire.
September 2: Following the global incidents, Samsung recalls 2.5 million units of the premium smartphone citing faulty batteries. Samsung offered a replacement or a full refund to It’s customers.
October 1: Samsung resumes sales in South Korea and USA. The second batch of smartphones gets in full swing. Samsung hopeful that this will replace the damage done to the brand.
October 6: The first report of the replacement Note 7 “catching fire” comes in. The phone on a US passenger flight starts emitting smoke and catches fire. Soon after more incidents of similar capacity of the smartphone burning up comes in from all over the world. The situation gets catastrophic for Samsung. An urgent action was required.
October 11: Keeping in view the safety of their customers, Samsung officially declares that it will stop selling the Galaxy Note 7 worldwide, offering a full refund or exchange with any other Samsung phone and it turned out to be a Dead Note for many Samsung lovers.
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SO WHAT HAPPENED TO GALAXY NOTE 7
There could be a number of reasons to this. Samsung after its first recall clearly stated that the batteries exploding is due to the supplier and that the second batch of sets will be from a different supplier. But even the second batch caught fire, so clearly, battery is at fault here among some other things. If battery is to be blamed from which ever supplier it comes from, then it could be because phones use lithium ion battery packs for their power, and the liquid inside most lithium ion batteries is highly flammable. If the battery short-circuits, by pressurizing the plates contained within the battery cells, the negative and positive poles will come into contact, flowing the electricity from one pole to other, heating up the liquid. And if heats up too quickly, explosion occurs. Samsung wanted a fast wireless charging battery, but unfortunately didn’t work out for them.
Another way to look at it is that it could be a “design” fault. Samsung left too little internal space for battery. Fast charging overheats the battery and thus making it explode as there is no room left due to expansion of battery. There is only so much Lithium-Ion can do. Another could be that Samsung’s higher management just wanted “features” in the phone, not knowing the limitations of overloading a smartphone with so much of them. Yes the competition is tough and getting tougher every day, but too many features in a smartphone and not considering how much can it really hold, is a problem in it self. Features such as iris scanner, wireless fast charging, the lithium ion batteries, and the processor chipset are to be fully considered for the future smartphones.
And just when Samsung announced it had its best quarter in years, the curse of the Note 7 got to them. According to Samsung, the firm’s profit has dropped to $2.3 billion for Q3, as of 12th October 2016. Q4 is expected to see a continued loss of just around $2-2.5 billion, and around $1 billion. Overall around $5 billion in losses for Samsung combining both the recalls, a loss of $2000 per Galaxy Note 7 handset unit.
BRAND IMAGE LOSS DUE TO DEAD NOTE
Samsung might be able to cover up the financial loss over the next few quarters, but one loss will be hard to cover and that is the loss of their brand, the customer loyalty that has been effected the most. Not only Galaxy Note brand name but Samsung as a whole. People would always hesitate now on purchasing another Samsung high end phone. I don’t want to wake up in the morning by the sound of the explosion from my phone. I would rather chose alarm. Customers would move away from Samsung, android users would switch to some other brand, while the ones looking for an OS switch would most definitely move towards iPhone. This situation gives more advantage to other android phones such as newly announced Pixel XL.
Chances are that by now you have either returned the Galaxy Note 7 or are thinking about it. If you haven’t replaced your Note 7 or still having a Dead Note by something much cooler yet, think of these options first:
So which phone have you replaced your Dead Note 7 with? And more importantly, will you be buying the next Note phone or any other Samsung phone for that matter in the near future? Sound off in the comments below.