Everything in the world is working on some principles and disciplines to maintain the pattern towards success as Marketing is also one of them. Marketing is the core of business and its creating the client preference, and preference is shifting the souk. There is a new pattern for marketing following some principles, a model that depends on the marketer’s awareness, skill, and ability to assimilate the client and the corporation. The term “Marketing” might have many definitions but is essential for everything, and if it will be used in the right way according to situation, it will turn the cards towards glory.
Principles of Marketing
Six principles are at the heart of the new marketing that every marketer should know to drive the effective and efficient process of successful business.
1. Marketing is Everything and Everything is Marketing
The first, “Marketing is everything and everything is marketing,” suggests that marketing is like brilliance. It is not a function but an all-insidious way of doing business. Today, marketing is recognized as the glue that binds organizations together. It is marketing’s sales projections that assist operations in determining production levels and predict analysis of customer trends and needs that helps research and development determine new projects for product development. It has become even more important for marketing to be diffused throughout every aspect of a business. Companies, such as Starbucks and Zappos that have embraced this new marketing concept have lived to experience tremendous success in this highly transparent world.
2. Goal of marketing is to own the market, not just to sell the product
The second, “The goal of marketing is to own the market, not just to sell the product,” is a cure for companies that adopt a limiting “market-share attitude.” When you own a market, you lead the market. Customers buy hopeful expectations, not actual things. The ability to satisfy those expectations is more effectively communicated by the packaging than by simple generic description of what’s in the package. The purpose of a business is to create and keep a customer. To do that, you have to do those things that will make people want to do business with you.
3. Marketing evolves as technology evolves
The third principle says that “marketing evolves as technology evolves.” Programmable technology means that companies can promise customers “anything, any way, any time.” Now marketing is evolving to deliver on that promise. “Customer is always right” and Technology provides us effective and efficient dimensions to dispatch the needs according to preferences of customers.
4. Marketing moves from monologue to dialogue
The fourth principle, “Marketing moves from monologue to dialogue,” argues that advertising is obsolete. Talking at customers is no longer useful. The new marketing requires a feedback loop–a dialogue between company and customer. You don’t need to be some genius for this kind of observance as you can clearly see the vast growth difference of companies who are interacting with their customers and who aren’t willing to increase the customer satisfaction.
5. Marketing a product is marketing a service is marketing a product
The fifth principle says that “marketing a product is marketing a service is marketing a product.” The line between the categories is fast eroding: the best manufacturing companies provide great service, the best service companies think of themselves as offering high-quality products. We can’t deny that people are always looking forward for best and time saving facilitation, this is Human Nature.
6. Technology markets Technology
The sixth principle, “Technology markets technology,” points out the predictable marriage of marketing and technology and predicts the emergence of marketing workstations.