Microsoft and LinkedIn has opened a new Pandora box. Microsoft has been dominating the world since it’s a foundation in 1975 with annual revenues of more than $32 Billion. Microsoft was founded by Paul Allen and Bill Gates to develop and sell basic interpreter for Altair 8800. Initiating with MS-DOS operating system followed by Microsoft Windows. Apart from operating system, this company has multi dimension line of operation. This line includes; Office Suite, browser, Gaming Consoles (Xbox), mobile phones and surface tablets. Being the most valuable diversified company, Microsoft has done some major corporate acquisition in recent years. In 2011, Skype Technologies was the first largest target to be acquired for $ 8.5 Billion to its date. In view of global market and corporate culture, recent acquisition of LinkedIn for 26.2 Billion is huge step for Microsoft and its competitors.
LinkedIn is a business oriented social networking service. Launched in 2003, it is mainly used for professional networking. Living in the digital world, most of the revenue came from the information. The information of the user, is exchanged between recruiters and sales professionals. When we say World Wide Web and the digital progression. It’s all the game of data. The 1’s 0’s racing around who wins the race. At the end, data is the most powerful now a days. The more the data, the more valuable the company is.
Microsoft the Tech Giant and LinkedIn the Social Networking Service Provider
LinkedIn has been listed as a public offering company since 2011. Since then it has paced up. LinkedIn is on a mission to make this world more productive. Productive using digital media and a portal is a question mark? It actually connects people with the companies and these people are known as professionals. Professional around the globe can find the type of job they are skilled and like, as a result it increases the productivity. The more user has interest in the work, the better results are achieved. In 2011, the company listed in public figure as “LKDN” had a value of $45/share. Microsoft at now has bought the companies share with value of $198/share. This boost in the value of share predicts the progression of the company and the bubble that is going to explode. The bubble is nothing, more than big data bubble.
Apart from powering careers, the company focuses on the market too. Creating the brand value, brand stories, built relationships with the clients and above all drive the quality lead. The quality leads result in productivity of the company. LinkedIn sales navigator is a sales intelligence software tool. The software codes the science with the essential selling efforts increasing the index and reach of the company digitally. At the end of the day, hiring a professional, reaching market and provide selling solutions result in the productivity. The escalation in the productivity in return escalates the efficiency and reduces cost. So the benefit goes to the company and the user at the end.
Microsoft LinkedIn A Big Move in Social Media
Microsoft LinkedIn is the biggest move of the year. Microsoft being a diversified IT company while LinkedIn being a social media platform. What’s the benefit? Cortana: The digital assistant, office 365 and Lynda the training assistant is the reason. At this moment Microsoft is assisting users; calendars (outlook), meetings (outlook), coworkers (Delve embedded in office 365) and accounts (Microsoft Dynamics). By acquiring LinkedIn, Microsoft will empower its tool to make it more important for businesses. On the other side, “Lynda” which is a part of LinkedIn right now. Will be a major selling point for office 365. Microsoft will be able to recreate the connective tissue for enterprises. Cortana will also be advance into a new domain, where its key focus is Bing. It would be advancing into a new era when focusing on social media domain as well.
With around 433 million users and their data, Microsoft will be leading the race once again. The emergence of digital gadgets and software will boom around the globe. Cortana, office 365 and Delve will be providing a new platform and set Microsoft ahead in its competition. With acquisition of LinkedIn, it is sure that Microsoft may enter Social media domain, but the form it would take is not sure. We would have to wait for the right time to come and see what these tech giants are up to.