Thousands of people have a question in mind, what is SEO? Infact this is the most important question for all those who actually want to earn online. As the people are finding different roots of marketing since the last decade, some of the technology giants made their way to identify what’s the exact business needs for people by providing marvelous online business solutions.
So what is SEO? Search Engine Optimization is the process of achieving high results of visibility of the website through organic (natural or unpaid) search engines page results (SERP) i.e through Google, Bing, and Yahoo etc. As a higher ranked website gets more visitors from search engine users, those visitors can be transformed into customers as well.
Google is working hard on the guidelines and making it more easy and untroubled but secure and safe every year. So yes you can SEO is getting easy each year if you are closely working according to search engine’s guidelines.
A successful search engine optimization campaign includes two major areas.
- On-page Optimization
- Off-page Optimization
On-Page Optimization Factors
There are several things in the On-page optimization process which are as follow.
Proper Domain Selection
First of all if you are planning to start a new website, you have to focus on getting a good domain. A domain name can make your way towards success or can make you flop, so don’t consider it as a usual thing. Search for a partial brand name or related to that so it can be an effective part of your seo process. It’s one of the most important aspect in the 2016 On-page Optimization factors.
Best & Easy Navigation Theme and Hosting
We always want to go for the best things in our life. This is Human Nature. But this thing can be an appropriate thing to make a difference in the seo process. Try to find the best and easy accessi
ble theme so when the visitors open your website they can get the idea of your website in seconds that what it’s all about. You can find some brilliant templates on ThemeForest.
The second thing is to get the best hosting on which there should be no restrictions and Downtime because these factors can seriously harm your Search Engine Results.
So choose the most appropriate options for Navigation Theme and Hosting as it can boost your website far ahead in Search Engine Results.
Quality Content (Content is the King)
The most important part of the website is the Content. There are many things in SEO that you can work on but if you are not focused enough to generate quality content, your website can never reach the higher ranking on search engines. Always remember this term “Content is the King”. So if you are not good enough to write quality content, then try to hire and attach some content writer with you because content can make a proficient website.
The following things in the content that you need to deliver
- Choose the right and low competition keywords. The primary keyword should be relevant to overall page content.
- Each page title on your website should be unique and page title must contain the primary keyword.
- The Meta description has compelling reason for someone to visit the website and should be under 150 words but not less than 100 words, also got the primary keyword and atleast one secondary keyword as well.
- The website page’s URL should include primary keyword and should be separated with dashes (-) i.e adept.com.pk/change-in-marketing-trends-of-pakistan
- The heading Tags are important so use H1, H2 and H3 tags in the content.
- Use your primary keyword in content few times and try to mention them naturally.
- Internal Linking is also very important in the website. Use anchor text and create 1 or 2 links on related pages that link back to the page you’re optimizing.
- Any images used on the page should be optimized so the search engine can read the image. Each word of the file name should be separated with dashes (-) and use the ALT Text must with the same file name but without dashes.
The major factors of Off-page optimization in SEO are as follow
Since last decade, internet has changed the way of marketing and delivering things towards people in another way because of Social Media sites. These sites became most prominent platforms for engaging people towards your brand, services etc. So a website should have the social media presence and try to share things of your website to social media platform i.e (Facebook, Twitter, Instagram, Pinterest etc). These platform don’t just increase the traffic of your website but also can convert the visitors into consumers. Share maximum because now it’s a valuable key for off-page optimization.
Link Building (Do it the Right Way)
Links are still the backbone of organic search and therefore still plays a massive role. You can find many authority video websites like Youtube, Dailymotion, Vimeo etc where you can upload various kind of videos related to your website and resulted as authority backlinks for you.
Another finest way is the outreaching. You can use the way of email marketing for Link Building. The articles you publish on your website, you can outreach those articles to other related websites and if your content is good enough, they will publish your content to their website. Link building is the strongest part of off-page optimization but this step needs much more patience than any other step of seo process but it can proved as a proficient one for you.
So all the above factors can make your progress to another level, all you need to have some patience until you win the race because Search Engine Optimization is the process that takes some time but the success is guaranteed and after following above basic things you don’t need to ask again that what is SEO.